Website Optimization
Using a top-down approach, I look at every aspect of your website. From title tags, product descriptions, image names, and even the URL structure of your site, I leave no stone left unturned. By following Google’s recommended best practices, I am able to transform your website and give Google more of what Google wants. The result is Google rewarding your website with better rankings.
UX / CRO
A better user experience equals a higher conversion rate. It is just that simple. I look at the entire user flow, not just the main conversion funnel. I check your home page, category pages, product pages, checkout pages, even your aux pages, for functionality and layout issues. I find and improve things that are distracting, confusing, or just plain hurt conversion.
Traffic Magnet
Optimizing your on-page content, creating additional new and unique content, and generating buzz in the blogosphere will serve to generate more traffic & sessions. Because your website will be optimized and user-friendly, the new traffic will convert better than ever before.
Brand Awareness
Using brand advocates, blog ambassadors, and social media to create a loyal and active fan base that is excited to spread the word about your company is a guaranteed method of increasing brand awareness. Brand building helps your site become the destination. No one searches Google for “hammer”, they just go to Home Depot. Become the destination.
Competitor Analysis
Using your competitors to formulate a blueprint for success, I’ll know exactly what they are doing right. I’ll look at their ad spend, their targeted keywords, their promotions, where they get their traffic, even their site structure. And then I’ll improve the formula and implement it for rapid results.
Ecommerce
Merchandising, product descriptions, attributes, filters, navigation — I look at everything. Should your site be using lifestyle imagery? Are you using a one page checkout process? Is your onsite search useless? I’ll discover the answers to all of these questions, and more, and then I’ll formulate a plan for improvement.
Recent Success
Previous Companies I’ve Worked With
Let’s work together
I would love to put my 10 years of internet marketing and ecommerce experience to work for you. Without question, I will transform your business into an optimized revenue generating machine. Together, we will dominate your market.